On June 15th and 16th, the LVMH Group is opening the doors to more than 40 exceptional places, giving you a chance to discover the métiers and savoir-faire of the fashion group during the second edition of Les Journées Particulières.
This unique event takes place all over Europe in 40 locations throughout France, Italy, Spain, Switzerland, Poland, and the UK, and is a chance for a backstage look at where high-end fashion designs are realized. For an entire weekend, tours, demonstrations, conferences and interactive visits let you share the passion of artisans who are all inspired by the same quest for excellence that the brands are based upon. Craft secrets of watchmakers, couturières, perfume flacon sealers, shoemakers, cellar masters, jewelers, trunk makers, riddlers, head seamstresses, chefs and many other specialties will be demonstrated.
In the Florence area, 3 Tuscan locations will be open to the public: the Villa Granaiolo in Castelfiorentino owned by Pucci, the leather factory in Bagno a Ripoli where Fendi products are made, and the Bulgari manufacturing location south of Florence.
Bulgari is opening its doors to the public for the first since its inauguration in 2005. They will be showing various phases of production including how they use agate to give their crocodile bags a structured and polished surface that looks like precious stones.
Pucci has organized a Black and White themed collection, an areas dedicated to hand work and printing, from hand-drawn to digital design, plus work shown by 4 young designers who have created works inspired by Pucci icons.
Fendi will demonstrate how leather is cut, sewn, and assembled by hand for 8 different models from their Selleria collection.
See a complete description of the program. The visits are free, but it is recommended to reserve a space on the LVMH Les Journées Particulières website. You can also go directly to the location you wish to visit on June 15th and 16th, however admission without reservations is subject to availability.
