Following in the footsteps of Florence’s fantastic Ferragamo Museum, luxury brand Gucci opens its GUCCI MUSEO tomorrow, celebrating its 90th anniversary in Firenze. The museum location is in the historic Palazzo della Mercanzia, just next to the Palazzo Vecchio in Piazza della Signoria. Madonna and Jennifer Lopez are rumored to attend the lavish VIP opening.
From its humble beginings as a Florentine artisan leather company, founded by Guccio Gucci in 1921, the collection ranges from saddles and traditional leather travel bags, to clothing, accessories, housewares, and even vehicles designed by Gucci. For a history of the Gucci and the company, see this site.
Featuring some of the most iconic Gucci designs, the museum is spread out between 3 floors, covering 1,700 square meters and will include a permanent collection and archive, as well as contemporary art installations (in collaboration with the Pinault Foundation), screening room, bookshop (managed by Rizzoli), wi-fi caffè, and gift shops.
The contemporary art space will also host screenings of landmark films that Gucci has helped to restore through its collaboration with Martin Scorsese’s Film Foundation and documentaries for which Gucci has provided completion funds through Gucci’s Tribeca Documentary Fund.
The basement of the museum houses the vast archive of original sketches, photos, and documents, carefully preserved and filed to conserve Gucci’s immense cultural heritage, but will not be open to the general public.
The GUCCI MUSEO will open to the public and remain permanently open throughout the year beginning September 28, 2011.
Admission is 6 Euros with 50% of each ticket sale benefitting a fund to help the City of Florence preserve and restore the city’s signature art treasures.
GUCCI MUSEO Opening Hours:
Museum 10.00 -19.00
Icon Store 10.00 – 20.00
Bookstore & Caffè 10.00 – 23.00
Seven days a week, year-round with closures planned only for December 25th, January 1st and August 15th.