florence design week: may 24-29, 2011 (italy)

florence design week

The second edition of the Florence Design Week began today and runs through Sunday. Looking at their website, I’m not too impressed by the graphic design, but lets hope this annual event grows and improves.

Here is what they have to say about the festival:

Florence, 24-29 May 2011

“From 24 to 29 May 2011 will host the second edition of the Florence Design Week – Design Village 2011, under the High Patronage of the Ministry of Heritage and Culture, supported by the London Design Festival and in collaboration with the Municipality of Florence , Province of Florence, Calenzano.

A passion for design and art will lead visitors to discover the five senses, through an emotional journey in which the design will merge with the historic beauty of Florence, the festival will involve squares, art galleries, libraries and historic houses decorating the city with his works to see and admire the work of new generations of designers and companies, taste the food that the design can give and enjoy the smells of a city ​​at the height of his creative spring.

Spread in various locations all around the city of Florence, Graphic and Visual Design, Industrial Design, Fashion Design, Interior Design, Music and Food Design will be celebrated during the whole week.

Exhibitions, workshops, meetings, design-aperitifs and an innovative night-life will be organized to create a real network between designers and people, between past and future.

Taking part at the Florence Design Week is a great possibility to perceive the city designed on a new and contemporary light!”

Click to see the program.

And there is even a jewelry design event coordinated by Alchimia and 70m2:

24 – 29 May from 10am-7pm

“For the exhibition Luminia, at the School of Contemporary Jewellery Alchimia, designers from Italy and test themselves in the realization of bright objects, unique, unusual pieces that embellish the house and not only the person. They are called for the reinterpretation of one of their jewels in a “bright creation.” The intersection of expertise and the coexistence of different disciplines are some of the interests of the architectural studio 70m2, which has decided to support their professional activity with the promotion of the new creativity.”


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